Olaplex is an amazing shampoo and conditioner combination. Decided to try the purple shampoo to tone my blonde highlights. Wow did the job within 5 mins, looked amazing, leaving my hair feeling smooth and smelling great. Well worth the money, it's the best shampoo I've found that foams really well, rinses easier and you know you've put the conditioner in your hair. Would fully recommend.

I’m a natural blonde but the winter months can leave my hair a bit dull so I was really happy to see Olaplex had a new purple shampoo and it did not disappoint- I use once a week to keep my hair in top top conditioner

I bought Olaplex as my friend had told me how wonderful the products were but really wasn't expecting the results I got. The shampoo and conditioner are absolutely fabulous leaving mine and my daughters hair looking and feeling so soft and shiny. I will definitely be buying again.

The purple shampoo unbelievable, you need to check “how to use” I left it on around 4-5 minutes, definitely WOW! My highlights look amazing, lifted a lot happy with it!  Why I was really buying the bundle it was the conditioner, since I have highlights again I used Aveda and I wasn’t happy my hair felt and looked very dry and frizzy! But with this stuff feels very smooth and looks shiny the smell is amazing, so I’m very happy with the purchase.

Don’t use unless you want part of your hair grey I used it once and it turned some of my nice blonde hair grey