Fantastic shampoo for thick hair. I've been switching between brands recently to try and find one I'm happy with and this one is the only one that I've had minimal build up from and hasn't 'clung' to my hair. Actually feels clean after washing unlike some I've tried. Will be repurchasing.

Lovely smell and great for nourishing my thick coloured hair 

As the title says, I’m not impressed.  This seems to leave my hair feeling like it is coated in something greasy. It’s also not a shiny as before I used this. 

Been dying and bleaching my hair for the last year with lockdown and it was an absolute mess. This has changed my hair completely, doesn’t leave a weird feel and just perfect. Nice to find something for thick hair too, can’t even curl mine it’s so thick!

I’m such a big fan of Jen Atkin and love the ouai perfumes but this for me was a bit of a let down. Having used it along with the conditioner for a while now, I just don’t think it’s all that compared to some of the other cheaper smoothing and hydrating shampoos out there. I think it works best as a detox or deep cleaning shampoo to be used once in a while. I have thick and frizz-prone hair and  it just feels a bit dry after use :( it does smell soooo nice though! I’m going back to using Shea Moisture for my shampoo and conditioner.