I originally bought this from my hairdresser who advised it would be good to use as my dyed blonde hair tends to go a bit orangey. That was about 4 years ago. I have tried so many different blonde shampoos but always come back to this. It leaves my hair in amazing condition, not so sure if it does much for the blonde although I have good comments on the colour. I just get my roots touched up by my hairdresser every couple of months. I always buy it from this website as they have such good offers so it’s always cheaper than anywhere else.

This shampoo is by far the worst purple shampoo I have ever used. It literally does nothing, have left it on for over 5 minutes and it didn’t even slightly tone my hair. Complete waste of money and going straight in the bin!!

This did not work on my hair. It made no difference to the brassy blond I am currently lumbered with. The smell was unpleasant and my hair is so dried out I have had to deep conditioning it. Very expensive compared to competitors in the market - which I should have tried instead!

Lovely shampoo, hair feels lovely and soft and the quality of my blonde has definitely improved which is great considering we are unable to get to hairdressers at the moment.

I was recommended this product by my niece who is a hairdresser. I use Fudge and Fanola to tone my hair every few weeks but wanted something in between to keep my colour nice and clean...this did not disappoint. I wouldn’t say this is a toning shampoo,more maintenance.it does not have the high pigmentation of fudge,Fanola or L’Oréal silver but you can definitely see a difference when used,brighter and shinier locks. Plus the smell is dreamy and leaves your locks nice and soft.