Banish brassiness with Pureology Strength Cure Best Blonde Shampoo; a colour-correcting formula infused with deep purple pigments to help eliminate yellow undertones in highlighted or blonde hair.

Fortified with the brand's exclusive AntiFadeComplex, the purple shampoo expertly cleanses and tones hair to neutralise unwanted brassy tones. When used with the Best Blonde complete system, it nourishes and strengthens fragile, over-processed hair, whilst protecting colour vibrancy and promoting bright, luminous locks from root to tip.

Vegan.

Sulphate-free.

Apply a quarter sized amount into wet hair. Leave in 1-3 minutes (for warm blondes), 3-5 minutes (for neutral blondes) and 5-15 minutes (for cool blondes). Rinse. Follow with Strength Cure Best Blonde Conditioner.

Aqua / Water, Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Citric Acid, Taurine, Sodium Cocoyl Isethionate, Sodium Hydroxide, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Decyl Glucoside, Sodium Chloride, Ppg-5-Ceteth-20, Polyquaternium-10, Parfum / Fragrance, Amodimethicone, Coco-Betaine, Hydrogenated Coconut Acid, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Carbomer, Acrylates/Beheneth-25 Methacrylate Copolymer, Ci 60730 / Ext. Violet 2, Camelina Sativa Seed Oil, Sodium Isethionate, Butylene Glycol, Benzoic Acid, Tocopherol, Olea Europaea Oil / Olive Fruit Oil, Trideceth-6, Glycerin, Helianthus Annuus Seed Extract / Sunflower Seed Extract, Salicylic Acid, Magnesium Nitrate, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Sodium Acetate, Arginine, 2-Oleamido-1,3-Octadecanediol, Cetrimonium Chloride, Poly(Linseed Oil), Benzophenone-4, Sodium Benzoate, Isopropyl Alcohol, Orchis Mascula Extract, Phenoxyethanol, Methylchloroisothiazolinone, Haematococcus Pluvialis Extract, Magnesium Chloride, Methylisothiazolinone, Caprylic/Capric Triglyceride, Potassium Sorbate, Melanin, Pentylene Glycol, Ethylhexylglycerin.