This is an amazing purple shampoo. It's super concentrated and has a rich lather which is very suprising giving that it's sulphate free. It has a gorgeous scent which smells like aromatherapy oils. It is extremely moisturing and makes my hair soft and shiny whilst imparting cool violet tones in my hair.

So incredibly disappointed by the Pureology products that I’ve recently purchased (Strength Cure Best Blonde Shampoo, Hydrate Sheer shampoo and conditioner) - it’s not as though these products are particularly affordable and I had high expectations - particularly bearing in mind some of the reviews on here. However, having used these products all I can say is, don’t bother, there is nothing exemplary about this stuff. My hair appears incredibly greasy within about 2 days of washing - I’ve never had this problem before! Ive had better results from ‘supermarket’ shampoo! To say that I’m disappointed would be an understatement.

Instantly brighter blonde. With just one use I noticed my hair had lost a yellowness I didn't realise it had got! Used the strength cure conditioner after and when blowdrying my hair, it felt instantly thicker and better condition, and I have usually fine flyaway hair. Highly recommend.