I usually love the pureology products and have used the hydration range for years. I just wasn’t quite as impressed with this as a toning shampoo as I expected for the price. I’ve used more effective drug store when it comes to purple shampoo it does however still have the general benefits I find with pureology, hair doesn’t feel loaded with product and feels in really good condition from it.

Definitely do work and doesn’t make your hair too toned 

Great for blonde hair. Perfect to maintain the icy blonde and to avoid hair brassiness. Its also very hydrating. Will repurchase

This is a good shampoo and conditioner if you have really blonde hair. It's really good at toning. Smells nice and does make your hair soft too. Wasn't keen on my more golden blonde hair for using all the time. Probably better for me to just use once a month.

Love this brand but wouldn’t purchase these again, I prefer the hydrate range that they do!