This isn’t as pigmented as olaplex but it makes my hair so soft unlike the olaplex.  Takes the brassy out of my hair so would definitely repurchase ☺️

I’m now using it for years. Makes my highlighted hair even brighter and shinier. Using not every wash, so not to overdo it, because it’s a strong solution and works from the first use.

Nice purple shampoo that lifts my blonde without drying it out 

Good shampoo does the job although it made my hair alittle dry 

Loved this shampoo, just need to use it once a week. It lathers really well & leaves your hair soft & glossy. Definitely got rid of the brassiness