I can see the tone of my blonde has changed already after just one use, I have a cool tone already so the purple shampoo has enhanced this and given it so much more shine

My hair feels really light and healthy, helped to blend my roots which means less trips to the salon.

This shampoo is such a time saver, it means I don't have to have my roots touched up so regularly, I've tried silver shampoo before but I find it burns my scalp and dries out my hair. The shampoo with the conditioner top up keep my hair moisturised and stops it from drying out.

the Blondage shampoo has illuminated my blonde, it's toned and brightened up so no brassy

Honestly so shocked with how beautiful the tone has turned out from just one shampoo! So pleased with the results!