It really surprised me how gentle yet effective this shampoo is! I expected it to strip my hair a bit, since deep-cleansing products tend to do that - this one rids your hair of product build up (not just half-way, it genuinely cleans all the ewwwws out) and leaves them feeling healthy-clean, not kinda-dry-can't-even-comb-straw-like clean. I usually abuse my hair with voluminizig products so this is a very welcome addition to the ever-growing hair products stash. Will definitely repurchase when it runs out.

Great cream! Effective! My hair and scalp feel incredibly fresh and breathable again. Great to use once in a while to wash off all the built residue.

I have tried quite a few cleansing shampoos over the years and this is by far the best one for my hair! I lather it up and then let it sit for a minute or two after recommendations from my hair dresser and it removes all product build-up.

It gets rid of product build up and leaves my hair really clean, fresh and light. It's gentle enough that it doesn't feel like it's stripping my hair or doing any damage, really glad I found it!

Gentle yet effective when used every other day.