My hair is bleach blonde but my roots are very brassy, I have tried all purple shampoos and none help. I was very sceptical but this purple shampoo toned down my hair massively. It does exactly what it says. It also lathers very well which not many purple shampoo do.

The shampoo and conditioner duo worked wonders for my hair, it actually took a lot of the brassiness out considering I haven’t had my roots done in months! Left it feeling very soft and not like straw I’m impressed!

I absolutely love this product....wow my brassy hair is no more I now have a lovely blonde head of hair thank you 😊

Really nice gentle shampoo, not drying like other purple shampoos and beautiful smelling!!

The purple shampoo covered my hair so easily and created a good lather. The purple tone has blocked out the brassiness well.