I'll seriously never buy that artificial stuff from the store again, this is a pure PB that tastes SO much better. It's perfect for post-workout meals, making your own protein bars, cookies, Thai food...or just grabbing a spoonful of it and enjoying the awesome flavor. :) I recently ordered it for the second time- considering it's a great inexpensive product and the lookfantastic shipping service is unbeatable (SO fast!), chances are I'll order again.