I've been using this product off and on for the past 12 years. It just works, it does exactly what it says on the packaging. I've tried many similar products (including the new B&B blow dry products), and none of them are as good as this. It's pricy, but a little goes a long way. It says it's heat activated, but I find on days I don't blow dry (I have wavy hair, with loads of volume that always needs something) it does eliminate frizz and keep my hair slicked back without having to use heat.

This is THE BEST straightening balm ever - and believe me I've tried them all. And it smells great too. My hair stays free from waves and frizz for 2-3 days. You only need a very small amount so it lasts for ages too.

i have tried loads of staighting balms this one is the best by miles and keeps my hair staight will keep buying

This was recommended to me. I have fluffy, fizzy hair which requires straightening every time it is washed. My hair will probably drop out before I'm 50yr if I carry on straightening, so decided to give this a try. It is amazing for my hair. It is a little miracle. My hair is straight after blow drying. No frizz. I have very fine hair so only need a tiny bit that I put on the ends of my hair. Put too much on and it made my hair greasy. My tube will last me ages. My hair is a bit more fuller looking also, with me not having to straighten it.

Really am impressed! Having frizzy hair the winter and I do not see eye to eye, tried many things in the past that promise to stop frizz that never work! Was worried getting this especially as quire pricy but I'm very very happy, blowdrying was much easier and felt amazing!!